Cross-Border Title Fight in Vietnam
Trigger Promotion × Silver Mountain Promotion
Joint promotion of two title cards in Vietnam in 2026, Trigger Promotion 8 on 21 June and Trigger Promotion 9 on 23 August, both at Ho Chi Minh City. European fight card curation, European streaming distribution, European sponsor activation. One commercial layer across markets.
Confirmed Cards · 2026
Both events sit on Trigger Promotion's 2026 schedule in Ho Chi Minh City. Silver Mountain Promotion contributes the European fight card layer, the European streaming distribution and European sponsor activation, additive to the Vietnam-side operation.
Cross-Border Title Fight in Vietnam
Cross-Border Title Fight in Vietnam
Continuation past the 2026 slate decided jointly between both promoters after card-on-card learnings.
The Opportunity
The cooperation combines a fast-growing Vietnamese OTT market, the world's #4 boxing pay-per-view nation, and Europe's $8.3B live-sports streaming layer, addressed in parallel.
0M+
Active boxing practitioners
Sources: Standard Insights / Gymdesk · Vietnam Martial Arts Survey 2021 · WBA Asia, VBF announcement 2019 · World Boxing News, Victory 8 coverage 2019–2023 · IBF 41st Annual Convention announcement 2025 · DataReportal Digital 2025: Vietnam
0M
Boxing fans with strong interest
Sources: Statista / IfD Allensbach, Boxing Interest Germany 2024 · DOSB / Statista, DBV membership 2024 · DSLWeb / DAZN, 2025 boxing programme · Bild / Statista, top boxing TV ratings · DataReportal Digital 2025: Germany
$0B
Live-sports streaming layer 2025
Sources: Ampere Analysis 2025 · SkyQuest Sports Streaming Platform Market Report 2025 · DataReportal Digital 2025: Europe
⎯ Vietnam Thesis
Greenfield with measurable demand. Pro boxing is only six years old, yet Victory 8 has already generated 20M+ views without a premium streamer. The IBF moves into Vietnam in 2026. 25M active practitioners, 65% of the population under 35, and no one owns the streaming layer yet.
⎯ Germany Thesis
Premium market with a distribution gap. 5.62M hardcore fans, 81,000 club boxers, a deep boxing history. DAZN holds a monopoly on top fights and German boxing has all but disappeared from free TV. Willingness to pay is high, supply is thin.
⎯ Europe Thesis
$8.3B layer with a localisation advantage. Combat sports is the fastest-growing streaming category, and built-in European-language commentary removes the friction that blocks most US/UK boxing imports. One commercial layer plugs into multiple OTT regions at once.
Germany 2025
Conservative minimum thresholds across the top three German leagues and top three German promoters, actual reach likely higher.
Oktagon MMA · We Love MMA · GMC
AGON Sports · SES Boxing · Universum
A market where MMA fills stadiums and boxing crowns world champions demonstrates the potential that both worlds possess.
What Silver Mountain Brings
Trigger Promotion's operational scope per card does not increase. The European layer is additive, and Silver Mountain Promotion covers it in full.
A deliberate distribution architecture that lifts the international audience share structurally, not through sporadic shares or reposts, but through a real-time European broadcast layer.
End-to-end ownership of the European streaming layer: live broadcast, European-language commentary, fight-week content packaging, platform negotiations, rights clearance.
A structured, low-friction pathway into European brand inventories, fitness & combat-sports, lifestyle, food & beverage, sports nutrition, telecommunications, betting & entertainment.
Professional fighters from Germany, Albania, Greece and adjacent territories, selected on sporting credibility, audience pull and cross-border narrative weight. No filler bouts.
Cooperation Model
Each side keeps the revenue layer it builds. Each side carries the cost layer it operates. No cross-share. No settlement.
100% Vietnam tickets & sponsors
100% European streaming & sponsors
Contact
Cooperation enquiries, fight-card collaboration, European sponsor packages, media accreditation, write to us, we respond within 1–2 business days.